5 hard skills or competencies (industry competencies) for District Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Discusses the controllable and uncontrollable variables involved in managing retail strategy.
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Level 2 Behaviors
(Light Experience)
Collects sales data and patterns to support the management in creating retail strategies to promote sales.
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Level 3 Behaviors
(Moderate Experience)
Analyzes customer needs and preferences to align and manage existing retail strategies and programs.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the success and management of the current retail strategy based on established metrics and sales patterns.
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Level 5 Behaviors
(Mastery)
Adopts digital tools and automation to speed up the analysis and management of retail strategies and channels.
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2 general skills or competencies (Job family competencies) for District Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
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Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
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Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
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Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
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Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
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Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Cites examples of best practices used in developing sales strategies.
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Level 2 Behaviors
(Light Experience)
Assists in identifying areas of improvement to streamline the sales processes.
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Level 3 Behaviors
(Moderate Experience)
Analyzes current sales strategy to recommend solutions for improvement.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with the management team to develop sales strategies.
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Level 5 Behaviors
(Mastery)
Builds a sales management capability to inspect the sales process quality.
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11 soft skills or competencies (core competencies) for District Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Names tools and systems used in managing business performance.
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Level 2 Behaviors
(Light Experience)
Suggests alternative solutions when the initial approach did not produce satisfying results.
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Level 3 Behaviors
(Moderate Experience)
Recommends performance benchmarks for our business units.
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Level 4 Behaviors
(Extensive Experience)
Reviews crucial data and goal progress to assess business performance.
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Level 5 Behaviors
(Mastery)
Sets organizational goals and tracks progress using a business performance management system.
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Summary of District Retail Sales Manager skills and competencies
There are 5 hard skills for District Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for District Retail Sales Manager, Promotion, Sales Management.
11 soft skills for District Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a District Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.